Of Pachyderms & Paradigms . . . getting the most from life's second half

This workshop focuses on attitude, positive choices, and individual self esteem as keys to getting the most out of life's second half. Topics include: The need for new terminology to counter aging stereotypes, avoiding self-fulfilling prophecies, and pursuing a life of positive aging is explained in depth.
(90 minute to 2 hour workshop)

Majority Rules . . .
new tools for success in an aging marketplace

Savvy and experienced age 50 plus adults are the New Consumer Majority. Explore the new rules and discover why new approaches are needed to gain the attention of and sell to middle age and older consumers. Workshop examines the impact life stages, values and changing cognitive processes have on consumer behavior and details how to apply that knowledge to to increase sales and produce more effective marketing campaigns. If desired, workshop will incorporate an assessment of current marketing materials, sales systems and approaches.
(One-half to two-day workshop)

Choices and Changes . . .
a positive aging guide to life planning

Topics addressed help middle age and older adults discover how stereotypes, outdated theories, manipulations of statistical data, and factoids about baby boomers and older consumers could become self-fulfilling prophecies and reduce both the quality and qualtity of later life. This workshop was created to encourage adults, aged 50 and older, to develop positive life plans. Research results and "brain games" are used to demonstrate the power of positive aging.
(90 minute to half-day workshop)

Choices & Changes Text (see products)

Choices & Changes...a positive aging guide to life planning is available for purchase and can be customized to include information on your community, organization or business. The book builds on the principles and values presented in the workshop and provides a step-by-step life planning process.

Brand Matters . . .
building your community's brand

The half-day workshop was designed for the senior living industry. In the U.S., a "Retirement Community" is perceived as a place for those in declining health — a place to be catered to and cared for. Due to current stereotypes, the US Census Bureau estimates a 50% decline in age restricted community residents by 2025. The workshop focuses on why companies and communities need to rethink branding strategies and learn to connect with later life values.. Leader presents ideas for changing positioning strategies and operational reality in order to stay relevant to the coming Boomer generation.
(One - half-day workshop)
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