Aging Baby Boomers are joining the ranks of the Silent and Greatest Generations to create a New Consumer Majority...the youth market no longer dominates consumerism.

Those following the advertising and marketing paradigms grounded in yesterday’s youth market will soon experience lagging sales, rising numbers of disgruntled customers and a declining market share. The secret to future success will require the use of new tools ad learning the rules that guide communicating with middle age and older consumers.

Services

• Consultation on new strategies to attract more Boomers and older consumers.
• Review marketing materials audits and recommend changes to improve response rates and readability.
• Facilitating board retreats, strategic planning, visioning, problem solving sessions, and focus groups.
• Consultation on positioning and creating empowered cultures for senior living communities.

• Ageless Marketing
• Myths and Realities of Aging
• Majority Rules - understanding and attracting Boomers and Beyond
• Culture Change
• What You Should Know About Brain Fitness
• Customer Service

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Programs.

Keynote Addresses

45 to 90 minutes of motivation and humor with a serious message.

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