Whether business professionals or older consumers, many adults enter their “retirement” years like a phoenix into the flames. Mindlessly accepting that aging means decline and dependence they become victims of self-fulfilling prophecies. Rather than a sentence of death on the installment plan, the New Consumer Majority is joining the ranks of the Silent and Greatest Generations to shake things up by redefining life’s second half.

Likewise, businesses still following the advertising and marketing paradigms plucked from yesterday’s youth market are feeling the heat of lagging sales, disgruntled customers and declining market share. Those interested in learning the new rules of ageless marketing and applying new tools such as an inclusionary vocabulary, conditional positioning, values-based advertising and empathic selling will rise up to dominate their competitors.

Marketing Services

• Marketing audits with detailed and actionable recommendations.
• Facilitating board retreats, strategic planning and visioning, and problem solving sessions.
• Design and conduct exploratory studies using focus groups and one-on-one interviews.
• Consultation on positioning and branding strategies.

• Select from existing workshops or request a customized session on customer service, ageless marketing, life planning, aging myths and realities, and new rules for doing business in a maturing marketplace.
• Integrate educational events as a part of lead generation and sales strategies to increase closing ratios and reduce marketing budgets.

Click here to view Training and Educational
Programs and Products.

Keynote Addresses

45 to 90 minutes of motivation and humor with a serious message.

Click here to view Keynote Addresses.