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- The Art of the Positive
 The Art of the Positive is an information filled primer on how to counter aging stereotypes, increase sales and strengthen brands by rethinking the terms used when referencing later life. By changing the context and using inclusive terms rather than the current vocabulary of aging that automatically excludes huge segments of potential customers, donors, and clients – words like senior, senior citizen, elderly, golden agers, etc. This booklet is currently in use as a training tool in the insurance, banking, senior living, advertising, healthcare and other industries.
Click here to download the first chapter.
Click here to purchase the book.
- Choices & Changes (NEW)
This Positive Aging guide to ’ life planning'  is full of research, information and practical exercises to aid anyone interested in improving both the quality, and quite probably the quantity, of later life. The texts attacks aging stereotypes and shares research that documents the negative impact these stereotypes can have on self esteem, physical and mental health. The book is organized around the core values of middle age and older adults (autonomy, connectedness, simplifying life, spirituality, personal growth and enrichment) with simple exercises to aid readers in creating their own Life Plan.
To order directly from publisher:
www.xlibris.com/Choices&Changes.html
also available at www.amazon.com
- The Power of Positive Aging
This scripted PowerPoint presentation presents a brie overview of the maturing of our culture due to the greatest f demographic in history. The presentation was design for public information sessions and comes with a Positive Aging Perception quiz. The presentation and perception quiz are available on CD for only $129.95. To order, email ambro@positiveaging.com.
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