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Facts on the New Majority (45+) |
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- 45% larger than 18-43 segment and will be 60% larger by 2010.
- By 2011, the age 65 plus population will be growing faster than the populaton as a whole in all 50 states.
- By 2010, spending by those 45 and older will be $2.6 trillion vs. $1.6 trillion by those in households
under age 40.
- Number of 45 to 65 year olds will increase 16 million this decade and their annual spending will increase by $329 billion.
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