G. Richard "Dick" Ambrosius

Strategist, Storyteller, Educator, Problem Solver, Motivator

For over three decades, Ambrosius has been helping organizations improve marketing strategies and materials targeting older consumers. He is an outspoken advocate for positive aging, senior living culture change, and brain fitness. Ambrosius is on the “short list” of professionals that speak from decades of "hands- on" experience.

Ambrosius began advocating for ageless marketing in 1981 by forming one of the first consulting firms to specialize in middle age and older adult markets. This lead to his selection of South Dakota's selection as Entrepreneur of the Year in 1997 by Entrepreneur Magazine.

Dick has served clients in 49 states; educated and entertained thousands; conducted focus groups for and consulted with a wide variety of businesses, corporations, nonprofit organizations, associations and government agencies.

Dick began a career in aging services as Executive Director of an Area Agency on Aging in Northwest Iowa from 1976-1982. In 1980, he was appointed by President Ronald Reagan as the youngest member of the National Advisory Committee to the 1981 White House Conference on Aging, which he attended as a delegate and keynote speaker. In 2004, he was appointed as a delegate-at- large for the 2005 White House Conference on Aging, which he served as a blogger.

In addition to authoring training manuals and materials for clients, Dick is the author Changes & Choices . . . a primer on life planning, and The Art of the Positive . . . tapping the power of an inclusionary vocabulary.

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