Ambrosius can assist with creative strategy, concepts and educational programs and motivating your team or current and prospective customers. if you are among the wise who are interested in abandoning the features and benefits advertising and marketing paradigms of yesterday in favor of an ageless, values-based approach that will connect across generations, this site is for you.

Now Available:

This book is one of the best antidotes to premature aging available today.  Better than Botox, age-defying creams, or anti-aging pills.  It is a positive aging guide to life planning and marks the culmination of the author’s thirty years of research and evangelism for positive aging.  

To order directly from publisher: www.xlibris.com/Choices&Changes.html
also available at www.amazon.com

Review by Robert Snyder, Presdient of Stonetrust Partners and former Marketing VP for Retirement LIving Services:

Ambrosius' new book really strikes a "nerve."  It is one of the few books I have read that offers the reader a solution to life planning if he or she is willing to invest the time.  The book is short and very easy to read.  Ambrosius clearly demonstrates the power and negative connotation contained in the lexicon of words used in our culture to describe the later stage of life.  The reader is asked to consider the impact these words will have on his or her own future.  The writing style is "down to earth" which resonates with me.  So often books that deal with aging issues are purely academically driven, but Ambrosius draws upon his experience and challenges the reader to think about those topics which will have the most impact on lengthen one's life expectancy.  He encourages the reader to make positive adjustments to the life path the reader is currently following. 

Review by David B. Wolfe, author of Ageless Marketing:

In Choices and Changes, Ambrosius provides a compact yet insight-rich guide for anyone genuinely ready to get the most out of life in the later years.

I have a blog on marketing in which I recently criticized four TV commercials by Ameriprise. I thought the commercials pandered to aging boomers while showing no understanding of the tasks in later life that Ambrosius so ably talks about. Nearly all of my readers agreed with my review. However, one of the two dissenters posted a comment in which she said I was having problems with the commercials because "... you just sound like a bitter person over the age of 40" - bitter presumably because I'm filled with regrets over spent youth.

Such is the view of many a young person. They have no awareness much less an understanding of how life can be better in the second half of life, especially when one plans it following along the paths laid out in Choices and Changes.

Ambrosius welds a mighty pen in cutting down such false, stereotypical images of aging as reflected in the Ameriprise commercials and that obviously handicap the blog commentator who thought I was a bitter 40-plusser.

If you are already well down the path of positive aging and feel comfortable about the state of your own planning for the later years, buy this little gem for a relative or a friend who is not nearly so well prepared for the second half of life to fulfill Robert Browning's promise, "Come grow old with me/the last of life for which the first was made."