| For 30 years, Dick Ambrosius has been encouraging businesses and not-for-profit organizations to rethink their approach to attracting and serving middle age and older adults. Whether the goal is strengthening a brand, improving sales and marketing programs, or creating a purpose driven culture, he will work tirelessly to exceed expectations.
Whether you need assistance with creative or operational strategy, review of existing marketng materials, or new concepts and programs to improve service or attract the the new consumer majority of age 50 plus adults, Dick will offer tested solutions. If you are are interested in rethinking yesterday's increasingly ineffective sales, advertising and marketing paradigms in favor of an ageless, values-based approach that will connect across generations, this site is for you.
Better than Botox, age-defying creams, or anti-aging pills; Choices & Changes is a road map to successful aging and filled with stories from the author’s thirty years of research and and service to those in life's second half.
To order directly from publisher: www.xlibris.com/Choices&Changes.html
also available at www.amazon.com
Review by Robert Snyder, President of Stonetrust Partners:
Ambrosius' new book really strikes a "nerve." It is one of the few books I have read that offers the reader a solution to life planning if he or she is willing to invest the time. The book is short and very easy to read. Ambrosius clearly demonstrates the power and negative connotation contained in the lexicon of words used in our culture to describe the later stage of life. The reader is asked to consider the impact these words will have on his or her own future. The writing style is "down to earth" which resonates with me. So often books that deal with aging issues are purely academically driven, but Ambrosius draws upon his experience and challenges the reader to think about those topics which will have the most impact on lengthen one's life expectancy. He encourages the reader to make positive adjustments to the life path the reader is currently following.
Review by David B. Wolfe, author of Ageless Marketing & Firms of Endearment:
In Choices and Changes, Ambrosius provides a compact yet insight-rich guide for anyone genuinely ready to get the most out of life in the later years.
Ambrosius welds a mighty pen in cutting down false, stereotypical images of aging. If you are already well down the path of positive aging and feel comfortable about the state of your own planning for the later years, buy this little gem for a relative or a friend who is not nearly so well prepared for the second half of life to fulfill Robert Browning's promise, "Come grow old with me/the last of life for which the first was made."
|
